Nice to meet you!

As a compassionate design lead, I specialize in crafting complex enterprise products and service experiences that create meaningful outcomes for customers, employees, and the business.

But I don’t stop there. I continuously explore new domains to sharpen my craft, with current focuses on AI-driven design and persuasive design strategies.

Past projects include designing a multi-facing user management platform for employees, business customers, and consumers (B2B2C).

As a human-centered designer, guided by the principle "Be the change you wish to see in the world," I begin each project by asking: Who are we designing for? Who needs our help most?

Every decision carries weight, so I prioritize thoughtfully to create better ways for people to live, work, and thrive.

Rebuilt the user management system to enhance security, mitigating risks and safeguarding 6,000 business partners and their investors.

Multi-Sided SaaS Platform Design • Enterprise Legacy System Design

Cut through the noise — redesigned the notification center to deliver smarter alerts that help financial advisors take action faster.

Cross-Platform Product Design • Enterprise Legacy Experience Design

Enable sustainable business growth by optimizing firm onboarding and operations experience, driving revenue expansion while reducing operational cost.

Service Design • Cross-Platforms Customer Experience

Established a design enablement framework to empower designers by defining clear design operations processes and success criteria, enabling them to do their best work.

DesignOps • Process Improvement • Design Practice