Nice to meet you!

As a compassionate design lead, I thrive in designing complex enterprise product and service experiences that drive positive outcomes for the customer, employees, and business.

Past projects include designing a multi-facing user management platform for employees, business customers, and consumers (B2B2C).

As a human-centered designer, guided by the principle "Be the change you wish to see in the world," I begin each project by asking: Who are we designing for? Who should we help first?

Every decision carries weight, so I prioritize thoughtfully to create better ways for people to live, work, and thrive.

Rebuilt the user management system to enhance security, mitigating risks and safeguarding 6,000 business partners and their investors.

Multi-Sided SaaS Platform Design • Enterprise Legacy System Design

Enable sustainable business growth by optimizing firm onboarding and operations experience, driving revenue expansion while reducing operational cost.

Service Design • Cross-Platforms Customer Experience

Established a design enablement framework to empower designers by defining clear design operations processes and success criteria, enabling them to do their best work.

DesignOps • Process Improvement • Design Practice