UX Designer

UX Design - FindDoc

Designed by Freepik.com


Design a new platform to help immigrant look for a right doctor

About the Project

New York has one of the biggest immigrant community in America, I found there is a huge market need for medical support in immigrant continuity. Immigrating to a new country means starting everything over again. Adapting the environment as well as rebuilding connection and career are the biggest challenges the immigrant face with, not many of them are able to handle them. Therefore, many of them have limited access to resources and some of them become actively avoid information. As an immigrant, I have seen many of them are struggling with seeking information especially when it comes to the health care system.


Immigrants struggle with looking for a doctor that best suited to their individual needs and situation.


  1. What are the issues they are struggling with while looking for the right doctor?

  2. How to encourage the immigrants to engage with my product?


  • Two Months

My Role

  • UX Researcher & Designer


User Research

Understanding our users, make sure we will design what they need.


“I only know the doctors are recommended by my parents.“ — Alan, student

“I'm too afraid to ask questions in English, so I usually say yes to my doctor even I don’t understand some of the terms.“ — Amy, recent graduate

The review on our community site is not reliable, some doctors just buy people to write a positive comment. — Leslie, art educator


From the interview, I discovered that —

User Persona

  1. The language barrier and information overwhelming are the reasons cause the immigrants avoid information

  2. Most of the immigrants only rely on their friends and family to look for a doctor.

  3. The Immigrants have little or no knowledge about America health care system

  4. Community service sites don't offer enough information and lack of credibility

  5. Miscommunication often happens between immigrant and doctor

  6. 4 out of 5 immigrants prefer using a computer instead of mobile


Experience Map

Illustrating the findings and product opportunities.

Updated User Journey Map.png

Competitive Analysis

I conducted a competitive analysis on the current doctor finding platforms by comparing and evaluating the features, performances, strategies, thus to have a clear view about the features of our product and how they should work together. I wanted our product to be able to encourage the users to look up information on their own instead of relying on others. I also asked 2 users to play with the websites and gathers their feedback.

It means:

  • The search process has to be simplified with less number of clicks

  • Minimize page scrolling

  • UI interface has to be organized and looks reliable


After all the researches, here are my design ideas



Low Fidelity Prototype

Testing and Feedback

After finishing the wireframe, I ran a user testing which was to look for a specific doctor with 3 participants. The participants loved the idea and claimed they would definitely use the product if it’s made. I also displayed my wireframe to two professionals for their feedback. Below are my findings and insights —

Find Doc Design Ideas.png

High Fidelity Prototype

The feedback from the testing and professionals informed me the design was not comprehensive enough and gave me some creative ideas


Change#1 Interaction before homepage

Popup Bar - The first interaction with health care info will make sure the users understand what they are looking for

In order to help new users learn about the health care system and prevent them from skipping the health care information on the homepage, I created a tutorial which is the first things the users will interact with. It provides a basic instruction of choosing a doctor before they start. Therefore, it avoids the users choosing the wrong or unable to search for a doctor.

Add more illustrations - Making the site looks more positive and build emotional connection with the users


Change#2 Homepage redesign

Language Bar - Using the name of the language to avoid regional and cultural conflict.

One participant felt uncomfortable because the language she speaks was represented by another country. To avoid confusing the immigrants and the possibility of making them feel insulted, using the native name of languages is the best solution.


Search Cart - Keep the doctor spoken language filter only to prevent the users from missing any info

Based on the research, the doctor spoken language is the most important factor the immigrants are looking for, the doctor speaking language filter is provided under the search bar.


Redesign Instruction & Interpreter Benefit - Highlight the instruction of visiting doctor and info about requesting interpreter

Many immigrants feel lost when they visit the doctor for the first time. The instruction helps them acknowledge what they should prepare. Meanwhile, all the immigrants I interviews did not know they have the right to request an interpreter at the doctor office. It’s the ice breaker to reduce miscommunication and make sure the patient fully understand their health situation. It is important for immigrants to know about it and all the health insurance companies do not provide the information on their website.


Change#3 Redesign doctor result page

Restructure Result Page, highlight the most important factors for immigrants, and use a wrapping list with ratio 1:3:2 will allow the users browse the entire interface as much as possible

Accepting new patients, open on weekends, and verified by FindDoc are the three highlights of a doctor profile, the side filter displays on the left side. While the users are browsing the list, they can quickly filter the doctors are not qualified for their situation.


Change#4 Redesign doctor profile

Restructure Doctor Profile, move key information and tab bar to the left to help the immigrants keep track of information

One article from Nielsen Norman Group, in their previous research on horizontal attention, they found that people disproportionately spend much more viewing time on the left half of the page versus on the right half on the web. Based on my past experience, I noticed many people like to open multiple tabs at one time when they search for something. Due to the short term memory, it is very difficult for them to memorize all the doctor information. With the key information on the left, they can have a quick view to determine whether they want to keep this information or not.



The project took two months and half and it gave me a great experience of working on a independent UX project. From recruiting the participant to giving the final presentation to the professionals, I learned to manage the time and effort of each task during progression. It gave me a better strategy to run the next project in the future. Meanwhile, the feedback from the professionals was incredible and they opened my eye and deepened my understanding of user experience design. They gave me lots of thoughts and inspiration to satisfy our users and avoid disappointing them to use our product.I appreciate all the help I received and I can’t wait to bring these ideas to my next adventure.